The problem
This is demonstration content, included so the Work section can be reviewed with something in it. Replace or delete it in the admin panel before launch.
Every new market meant re-drawing the brand from scratch, because what existed was a set of finished artworks rather than the rules that produced them.
What we did
- Documented the system behind the artwork: spacing, type scale, colour roles
- Built templates that hold up in languages with much longer words
- Handed over a kit the in-house team could extend without us
The result
Four launches from one system, with no redraw.