The problem
This is demonstration content, included so the Work section can be reviewed with something in it. Replace or delete it in the admin panel before launch.
The catalogue had grown line by line for eleven years. Search matched on product codes only, so a buyer who knew what they wanted but not its code had no route to it.
What we did
- Rebuilt the index around the vocabulary buyers use, not the internal taxonomy
- Added faceted filtering that survives a page reload and can be linked to
- Made every filtered view a real, indexable page
The result
Search went from a fallback to the primary path through the site.