This is demonstration content, included so the Blog can be reviewed with something in it. Replace or delete it in the admin panel before launch.
An identity is not a set of files
Most brand handovers are a folder: logos in four formats, a colour swatch, two typefaces. That works until someone needs to make something the folder does not contain.
What to document instead
- The spacing rule, not the spacing in one artwork
- What each colour is for, not only what it is
- How the type scale behaves when the words get longer
Why it matters
The test of a brand system is what happens the first time it meets a case nobody designed for.